Nairobi, Kenya · Est. 2018
Transforming
Smallholder
Agriculture
From seed to sauce, one farmer at a time — connecting Kenya's 1,360 smallholder growers to premium markets locally, regionally, and globally.
"We seek to ensure that those who feed us don't sleep hungry."
Why We Exist
The Problem
We Are Solving
Smallholder farmers produce over 80% of the food in Kenya — yet they remain the most financially vulnerable people in the food chain. The system is broken: exploitative middlemen extract value at every step, post-harvest losses regularly exceed 50%, and farmers have no direct access to the premium markets that their produce deserves.
The result is that Kenya's best herbs and spices — moringa, hibiscus, chilli, soursop — are sold at commodity prices that don't reflect their quality, while buyers in Europe, Asia, and North America pay premium prices to middlemen who add little value.
Victoria Agribusiness was founded to break that cycle.
of Kenya's food grown by smallholder farmers
— FAO
post-harvest losses without proper infrastructure
income tier despite feeding the majority
direct access to transparent global markets
What We Do
Our Solution
A B2B platform that aggregates smallholder farmers and bulk buyers — with value addition, fair pricing, and full traceability built in from the start.
"Why should our farmers work so hard only to see others profit? We are in the whole value chain — from production to the final buyer. That is what makes us different."
Boniface Okute
Founder & CEO · 15 years in Agribusiness
Victoria Agribusiness was founded in 2018 by Boniface Okute, a horticulture graduate with 15 years of experience watching Kenyan farmers lose income to a system stacked against them. His insight was straightforward: the only way to fix the value chain is to own it end-to-end.
We procure directly from our farmer network, aggregate produce at our facilities, add value through drying, milling, and processing, and sell to bulk buyers — local supermarkets, hotels, regional distributors, and international food importers — with a 40% profit margin that allows us to pay farmers above-market prices while staying competitive.
B2B Aggregation Platform
Digital linkages connecting farmers (supply) with supermarkets, food importers, and retailers (demand). We remove exploitative middlemen from both ends.
Agroecology Training
We train partner farmers in modern organic practices that increase yield quality, reduce post-harvest losses by over 40%, and build long-term soil health.
Value Addition
Raw produce is dried, milled, processed, and packed into export-ready products — moringa powder, dried chilli, hibiscus tea, soursop powder, and more.
Full Value Chain
From production support and aggregation through to final bulk sale. We are the only actor in our competitive set that operates at every stage.
Unique Value Proposition
Whole Value Chain
We operate from production support to final bulk sale — no other actor in our market does this.
Fair & Transparent
Digital money transfer, above-market pricing, and transparent market linkages for every farmer.
Year-Round Supply
Multiple harvest seasons across our diversified farmer network gives buyers consistent supply continuity.
High-Value Crops
We focus on four African superfoods with strong global demand and premium positioning.
The People Behind the Work
Our Team
A multidisciplinary team combining deep agribusiness experience, financial expertise, technology, and community development.
Boniface Okute
CEO & Founder
Horticulture graduate with over 15 years of experience in agribusiness. The driving force behind Victoria's farm-to-market model.
b.okute@victoria-agribusiness.co.ke
Donah Chilo
Chief Operating Officer
Social work and community development graduate. Passionate about transforming agriculture from the ground level, with deep ties to the farming communities we serve.
Moses Obala
Chief Financial Officer
BCom Finance & Accounting. Co-founder with 15 years of experience in finance and fundraising — the financial architecture behind Victoria's growth.
Lucy Ongondo
Chief Technology Officer
BSc Computer Science. Passionate about digitising smallholder agriculture — building the platform that connects farmers to markets at scale.
l.ongondo@victoria-agribusiness.co.ke
Clifford Onyango
Agri-Enterprise Officer
Agronomist with 8 years of experience in agriculture and enterprise development. Manages farmer training, field operations, and post-harvest quality.
Esther Hadasa
Chief Product Officer
Food technologist with experience in product development. Oversees value addition — ensuring every processed product meets export quality standards.
The Heart of the Business
Our Farmers
Behind every product is a farmer — someone who rises before dawn, who knows their land intimately, and who takes pride in their craft. Our network of 1,360 smallholder farmers spans Kenya's key growing regions, from the highlands of Meru to the semi-arid lowlands of Machakos and Makueni.
We don't just buy from farmers — we invest in them. Agroecology training, access to quality inputs, transparent pricing, and digital mobile money payments are standard for every partner in our network.
Grace Wanjiku
Moringa farmer, Meru · 25 years
"Victoria pays fairly and on time. My children are in better schools now, and I have trained 15 other women in organic farming practices."
Joseph Mutua
Chilli farmer, Machakos · 18 years
"The training on post-harvest handling doubled my income. Now I teach my sons that quality matters more than quantity."
Njoki Wambui
Hibiscus farmer, Kiambu · 12 years
"We have been growing hibiscus for three generations. Victoria helped us get organic certification — now our flowers go to Europe."
From Soil to Ship
The Journey of Your Product
Traceability is not a buzzword for us — it is how we operate. Here is exactly how each product moves from Kenyan soil to your hands.
Cultivation
Farmers plant using traditional methods and organic practices guided by our agronomists. No synthetic fertilisers or pesticides — just generations of knowledge, augmented by modern agroecology.
Counties: Meru, Machakos, Kiambu, Makueni, Kitui
Harvesting
Hand-harvested at peak maturity. Our farmers know exactly when each crop is ready — knowledge passed down through generations, now refined through our agronomist training programme.
Peak harvest: March–May & October–December
Drying
Traditional sun-drying on raised racks, supplemented with low-temperature tunnel drying for sensitive products like moringa. No high-heat mechanical drying — natural methods preserve oils, nutrients, and colour.
7–14 days depending on crop and conditions
Sorting & Grading
Hand-sorted by our women's cooperative at the aggregation facility. Only material that meets our export grade specifications moves forward — the rest supports local and regional markets.
Rejection rate under 15% — a quality standard, not a waste figure
Value Addition
Dried produce is milled, processed, and packed according to the buyer's specification — whole leaf, powder, extract, sauce, or oil. Our food technologist oversees every batch.
Processed: moringa powder, chilli flakes, hibiscus powder, soursop tea, and more
Lab Testing
Every batch is tested by accredited independent laboratories for moisture, microbiology, heavy metals, pesticide residues, and product-specific parameters. Full certificate of analysis with every shipment.
SGS Kenya · ISO 17025 accredited
Packaging & Export
Vacuum-sealed in food-grade packaging appropriate to destination market requirements. Shipped from Mombasa port with complete export documentation — phytosanitary certificates, COAs, and buyer-specific compliance paperwork.
FOB Mombasa · Door-to-door logistics available
Where We Are Now
Traction & Milestones
Early but meaningful — every number represents a real farmer, a real buyer, a real relationship.
Beyond Business
Our Impact
We measure success in containers shipped — but also in school fees paid, in women trained, in soil conserved, and in farmers who no longer have to accept exploitative prices.
Our work aligns with four UN Sustainable Development Goals: SDG 1 (No Poverty), SDG 2 (Zero Hunger), SDG 8 (Decent Work and Economic Growth), and SDG 12 (Responsible Consumption and Production).
Women in our farmer and processing network
Reduction in post-harvest losses for partner farmers
Above-market prices with digital mobile money payments
Chemical-free farming on all partner farms
Schools and livelihoods for farming families we work with
Synthetic pesticides or fertilisers in our supply chain
Water Access Initiative
Partnered with local communities to install rainwater harvesting systems serving farming families in Meru County — reducing the irrigation burden that drives chemical input use.
2024 · Meru County
Women's Sorting Cooperative
A women-led cooperative employing 45 women in value-added sorting and processing roles — formalising employment and creating skilled roles in the agricultural value chain.
2023 · Machakos County
Certifications & Compliance
Become Part of Our Story
Whether you are an importer, distributor, investor, or farmer — we would love to hear from you.
Visit our Nairobi office, schedule a call, or reach out directly.